Local shops are cities' hearts
« The main asset of a city ? Its local businesses »
But with the arrival of supermarkets, shopping centers and then the Internet, downtown merchants face a fierce competition and desertification of city centers is a constantly growing phenomenon.
Inhabitants have adopted other buying habits, maintained by powerful marketing mechanisms. Each retailer, individually, does not have the power nor the exposure necessary to re-attract consumers to their store.
Then, how can you support local purchasing ?